This is my pal Sara Panchaud's package design.
I witnessed most of the design process for this package.
I always admired Sara's work and work habits.
She does what she wants in her designs, even if the process requires a huge amount of problem solving.
As for the design, its exquisite.
Disguised as a beer case, the manliest of men on the cover, beefy slab serifs, wood texture, axes; as a man who wears boxers, I approve.
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